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EmPower Research Global Listening Model Global Listening Model
We harness the power of Social Media to deliver market insights enabling clients to promote & protect brand ...Continue reading
 
 
EmPower Research Consolidated Media Management Consolidated Media Management
EmPower’s Consolidated Media Management solution, bringing together global Media Monitoring and Media Measurement, ...Continue reading
 
EmPower Research Corporate Reputation and Brand Management Corporate Reputation and Brand Equity Management
Our proprietary CERT (Corporate Equity and Reputation Tracker) methodology enables clients to manage their corporate reputation and brand equity...Continue reading
 
EmPower Research Analytics Plus Analytics+
Analytics+ is a proprietary EmPower approach that cuts across traditional research boundaries to combine structured and unstructured data – quantitative and qualitative …Continue reading
 
 
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Stuck with a 20th century Corporate / Brand Reputation Tracker in today’s always-on world of digital media?

In today’s viral world of citizen journalism, are your Corporate and Brand trackers able to keep up with rapid change?


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In January and February 2010, Kyung Han, Co-founder and Managing Partner of EmPower Research, LLC , will be presenting his thoughts at NYU as a guest lecturer for two courses, Y49.1070.002, Social Media: Objectives, Strategies, Tactics and Y49.2230, Integrated Marketing. Kyung heads New Product Development and Account Management at EmPower
Social Media's Impact on Comms Metrics - By Debjani Deb
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