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| Analytics+ |
| Organizations have
traditionally relied on quantitative
analysis [of structured data] to aid
with decision-making; however, this
approach generally ignores the vast
amounts of unstructured data available
today, and the rich insights that can
be derived from the qualitative analysis
of this data. EmPower has always believed
that combining these two facets – quantitative
and qualitative analysis – provides
a more holistic, meaningful picture
and thus more complete business insights.
We call this comprehensive approach
“Analytics+”. Analytics+ allows us to
cross traditional research boundaries;
this, combined with our ability to convert
some/much unstructured data into quantifiable,
structured data has been a key differentiator
for EmPower and has allow us to provide
significant value to our clients. |
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| Why
Analytics+? |
| With the explosion
in information and in the digital media
sources, it is no longer sufficient
to draw market insights based solely
on traditional research methods like
primary research, secondary research
or data analytics in isolation. It is
now imperative to use an integrated
approach to draw holistic insights that
go beyond these boundaries and are more
contextual in nature. |
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| What
is Analytics+? |
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| Analytics+
is: |
| A unique offering that converts unstructured social media
data into a proprietary quantitative
framework and integrates that with traditional
research data for deeper insights. It
draws from: |
| Traditional
quantitative research |
| Traditional
qualitative research |
| Qualitative
Social Media data |
| A 360º analysis across customers, competitors, client company,
and the market |
| The utilization of social media that allows access to millions
of consumer opinions at a fraction of
cost relative to primary research. In
most cases it enables clients to undertake
more focused primary research after
the initial scan has been done through
social media research and the gaps identified
|
| The ability to draw insights from unsolicited consumer feedback
on Social media that may be missed out
in traditional primary or secondary
research |
| A 100% customized market research to address our client needs
|
| A focus on providing actionable insights and recommendations
for effective decision making not just
data |
| An insight beyond typically available traditional research
such as consumer sentiments, tonality,
themes, brand loyalty, product perception
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| How
we do Analytics+? |
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