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| Why EmPower
Consolidated Media Management? |
| With globalization, enterprises
are finding it increasingly difficult to track and benchmark
media exposure. An ever increasing number of sources in
several languages need to be monitored to gain a comprehensive
picture of the effectiveness of PR campaigns. To remain
competitive, enterprises must be certain that campaigns
are providing maximum value and impact. An acute awareness
of how the enterprise is being covered in media – both traditional
and digital – around the world has become imperative to
help manage corporate reputation.
To address these challenges efficiently and cost effectively,
EmPower Research provides media monitoring and measurement
across geographies, languages, brands, and media channels.
The result is an executive-ready, customized daily/weekly/monthly
monitoring report, and monthly/quarterly measurement dashboards;
we can also provide analysis on message congruence and
PR efficacy. |
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| What is EmPower
Consolidated Media Management? |
| Media Management services allow an in-depth
analysis of media coverage and help organizations strategize
future communication activities through the following: |
| Actionable insights using multi-pronged
media analysis |
| Message Congruence analytics that provide
metrics on how intended messages were received/perceived
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| Qualitative analytics i.e. Tonality, Themes,
Type of Hits, etc. |
| Quantitative analysis such as Share of
Voice/Volume and Reach Benchmark Measurements for ongoing
PR Efficacy |
| Consolidation across several dimensions
covering both social and traditional media, several geographies
and languages and multiple brands |
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| How does Consolidated
Media Management work? |
| The model constitutes: |
| Data gathering, processing – including measurement of media
activity and customized presentation formats ranging from
email to PDA-friendly alerts |
| A dedicated team of media analysts who
mine a range of news sources to provide relevant news coverage
to each client |
| A wide range of sources including leading
news outlets, Internet, trade Websites and a bouquet of
leading premium databases |
| Continuous Media Coverage of Special Events
to provide clients real-time delivery of media coverage
and announcements during major events |
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| Why Consolidated Media Management? |
| Media Monitoring and Measurement across brands, geographies,
languages, online, offline, traditional and social media
|
| Use of innovative crawl technology to
provide near-real time data capture for your industry |
| Partner with our clients and industry
experts to ensure we are capturing all relevant sources
for monitoring |
| Fully customized reports as per client
specifications around media sources, format, delivery schedules,
measurement parameters and delivery platforms, including
a state-of-the-art portal |
| Unique “Bytes and Brains” approach to
combine technology advances with industry expert media analysts |
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