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| Why
Global Listening Model? |
| A growing number of consumers are turning
to online communities, discussion boards, blogs and social
networks to share opinions, advice, grievances and recommendations.
In this scenario, it has become imperative for companies
to know what the army of citizens and journalists are talking
about them, their product and their brand and to respond
to this buzz effectively.
Global Listening Model comprises of proprietary technology
and methodologies to enable clients to harness the power
of Social Media to understand and influence consumer sentiments
and product perceptions effectively. We engage with clients
at various levels of Social Media maturity (ranging from
listeners to influencers) and consult with them to help
them move up the maturity levels.
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Social
Media Capability Maturity Levels |
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| What
is Global Listening Model? |
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| The Global Listening Model sifts through
millions of voices in the Social Media to: |
| Listen to relevant content
from multitude of blogs, forums, chat rooms and other online
content |
| Analyze the chatter to
segment the audience, their key themes, tone, needs, perception
etc. |
| Identify the Key Influential
Bloggers (KIB) and their points of view |
| Understand the KIBs’
Audiences and their relationships with the Influencer |
| Provide actionable insights
on how to effectively harness the power of this new media
and how to influence the influencer and therefore the audience
segments |
| Measure the impact of
viral Marketing efforts through Social Media |
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| Analysis
Perspective in Social Media |
EmPower Proprietary Methodology/
Metric |
| Producer of Social Media Content |
Key Influential Blogger (KIB) Technique |
| Audience of Social Media and their
Relationships with Producer |
Social Media Multi-Attribute Rating
Tool (SMMART) |
| Impacts on Multiple Constituents |
Corporate Reputation Index |
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| Global Listening Model deliverables
include: |
| Early warning/alert system
to manage brand reputation |
| Analysis of the chatter to segment the
audience, their key themes, tone, needs, perception, etc. |
| Identifying the Key Influential Bloggers
(KIB) and their points of view |
| Key Influencer Maps
|
| Identifying the key influencers and their
talking points |
| Social Media Brand Perception Dashboard
by audience segment (e.g. consumer, KOLs, analysts etc.)–
weekly/monthly |
| Measure effectiveness of Marketing efforts |
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| How
does the Global Listening Model work? |
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| EmPower Research brings a unique ability
to analyze all types of Social Media information in a comprehensive
manner, yielding succinct and strategic insights. Contact
us for more information. |
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| Why EmPower
Research? |
| We partner and consult with clients at
various maturity levels of their Social Media evolution
and enable them to move up the maturity level |
| We offer 100% customized solution to meet
client needs (Social media sources, reporting portal and
measurement parameters) |
| We partner with clients to jointly develop
insights and recommendations (Client positioning, consumer
perception, behavioral driver, outreach and forecast). We
continually optimize based on client feedback |
| We have expertise in multi lingual and
multi country media and market intelligence. |
| Our "Bytes and Brains" approach
optimizes between technology, IP and industry specific human
analytics |
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