| Blog Analysis |
| EmPower Research analyzes the
social media - blogs, message boards and independent product
review sites. |
| Blog Analysis provides a method
to synthesize and comprehend the whole blog environment
with key trends and analysis relevant to a particular
brand and company. Tracking and analyzing communication
channels like blogs give interesting as well as useful
insights into consumer minds. Companies are no longer
in control - messaging and the task of setting the communications
agenda is now almost totally controlled by customers. |
| Blogs are great marketing, monitoring,
conversing and learning tools that should be taken advantage
of by businesses everywhere. A study of blogs and other
consumer generated messaging gives companies a better
understanding of who their audiences are, and what interests
and motivates them. This in turn helps them to come up
with attention-grabbing and relevant marketing/corporate
messages and programs. |
| EmPower Research can help you
by providing highly customized, cost effective, time critical
blog analysis focused on insights rather than just data.
|
| Blog Analysis |
How EmPower Research can help
you?
For your company and the competitors, EmPower Research
can undertake a qualitative and quantitative blog analysis
that will capture the following |
| Industry Overview |
| Key influential bloggers - Blogger's
Profile |
| Consumer Insights from blogs, for
each brand |
| Relative Brand perception, where
available, via anecdotal consumer speak analysis |
| Tonality of discussions |
| Topics of discussion |
| Strength and Weaknesses for each
brand gleaned from the above |
| |
| Consumer Electronics |
| Companies need to evaluate and
better manage the risks and exploit business opportunities
in global consumer electronics market. Consumers are more
bothered about the security of what they are buying and
they also want that the value of their product should
decrease by the coming technological advancement. Companies
have to differentiate themselves from their competitors
and therefore need to innovate. EmPower Research identify
Blog Analysis is one of the best ways companies can understand
the consumers mind and secure their positions in the market.
|
| Keys insights of our Blog Analysis in the
Consumer Electronics space |
| Women seen as emerging purchasers
of consumer electronics due to increased style in product
appearance and functionality .Consumers are interested
in bigger flat-panel TVs |
| Older teens and young adults
seen more technology driven. Look for "cool"
features in cell phones like mobile gaming, social networking |
| Teens' preferences over audio
& video gadgets are due to their ease of use, style
and simplicity. They like accessories that beautify their
gadgets |
| Printing and Sharing Online
are big trends among photo hobbyists |
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