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Managing Partner
Sangita Joshi is the co-founder and managing partner of EmPower Research. She heads the research practice, answering critical business questions for global customers through innovative social media research and analyses. She also guides the data management division which contributes significantly to EmPower’s revenue mix.
Sangita has over 18 years of experience in the areas of marketing and research. She started her career as a Management Trainee at Tata Steel. Over the next ten years, she had successful stints with large MNCs such as Godfrey Philips, Gillette, and Whirlpool, where she managed large brands in specific territories.
Sangita then spent two years at IIM, Bangalore, teaching and sharing her experience in the areas of retail management, trade marketing and sales promotion as a Visiting Professor.
As a managing partner, she has played a key role in growing EmPower Research to a 300+ people organization within a span of six years. She has successfully shaped the company to deliver insightful research at very competitive prices leveraging the offshore cost advantage and talent pool. Owing to its stellar YoY growth, EmPower Research was listed by NASSCOM as one of the Top 50 emerging companies in India.
Sangita regularly writes for leading publications and speaks on topics related to social media-led insights.
She has an MBA from the Indian Institute of Management Bangalore, and a degree in Mechanical Engineering from the Delhi University.
Sangita is based out of Bangalore, India where EmPower Research’s Global Research Center is located.
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