Press Releases

Forrester Research Names EmPower Research in its Listening Platform Landscape Report

NEW YORK, March 08, 2011 – EmPower Research today announced that it has been named by Forrester Research as a Listening Services Partner in its Listening Platform Landscape Report Q3, 2010.

Analyst Zach Hofer-Shall of Forrester Research positioned EmPower Research as a Listening Service Partner with proprietary social analytics tools and a professional consulting team which writes custom research reports based on social media data. Hofer-Shall in his report noted that the listening service partners help do the heavy lifting and can serve larger enterprise needs with their custom consulting offerings, but of course come at a price for the human element.

“EmPower Research has made significant investments in the last couple of years in putting together an optimum mix of technology and human intelligence in the area of social media based research. We are extremely happy to be listed in the Forrester Research report on the Listening Platform Landscape.”, said Kyung Han, Managing Partner at EmPower Research.

Debjani Deb who also a Managing Partner, and Global Head of Sales and Marketing said that this recognition by a neutral analyst adds to EmPower’s growing credibility as a cutting edge social media research and solutions provider.

About EmPower Research
EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perception and needs, empowering them to service better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are superior and customized to meet client needs.