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Justify the value of PR investments to your CEO

It took us a while to decide to work with you, but now that we're doing it, we're wondering why we hadn't started it much sooner.

- Director, Delta Airlines

Media Measurement

EmPower Research helps clients measure efficacy of their PR and communications programs. We use proprietary methodologies to provide in-depth analyses and coverage that are time critical, enabling our clients to positively shape their PR and communications programs, leading to better RoI.

The changing landscape of media is demanding agility, adaptability, and efficiency from communication professionals, worldwide. New trends such as emergence of new media, explosion in data creation, increased users of online media, changing consumer behavior towards online, and convergence of media are driving renewed expectations from PR budget holders to achieve higher impact for every dollar spent. In such a situation, a neutral third-party assessment of PR efficacy can not only justify PR investments but also shape your PR programs, leading to better ROI.

Our media measurement services include:

Media analysis
Media audit
Retrospective view of media for historical or benchmarking analysis

Why EmPower Research for media measurement?

Pioneer in objectively and holistically measuring impact of PR
Proprietary measurement techniques with a source-agnostic approach
Wider geographic reach and publications coverage
Multilingual content analysis capabilities
Optimal mix of technology tools and human intelligence
Industry vertical expertise driven by specialists and experienced analysts
Reporting dashboard with traditional and social media coverage, and impact from one to another