EmPower your brand by listening and learning from social media conversations

The emergence of new media platforms has pushed traditional media to the fringes. The paradigm shift in media landscape means that if a client can harness social media chatter and use that knowledge for market research purposes, it is a much faster and cost-effective method to deriving insights compared to traditional research. As a stakeholder in brands, products and organization, you simply can’t ignore the emergence of social media and the way it can impact you.

Putting social media research into action

Our social media research and insights are used by brand managers, CI professionals, advertising, PR and digital marketing agencies to implement learning from E-media.  For any given consumer segment, we can provide insights on the segment profile including behavior, interests and attiudes. We then analyze and understand brands online within a chosen consumer segment focusing on awareness, perception, consideration against competition.

Based on these analyses, we develop a comprehensive understanding of avenues for marketing. Our insights cover the following, but are not limited to category landscapes, digital media strategy, influencers, communities for marketing, consumer segment behavior and new concept R&D.

As clients implement their social media strategies, EmPower provides a continuous stream of insights on the discussions, concerns and expectations from their social media audience.

Why EmPower Research for social media research?

1. Pioneer in harnessing social media research for business insights
2. Recognized by Forrester Research as a Listening Services Partner
3. Unique combination of technology tools and human intelligence for insights generation
4. Proven methodologies for delivering actionable insights