Track corporate equity and brand reputation to safeguard and enhance it further

Over the years, successful companies have realized that brand and corporate reputation are one of the top factors that determine customer’s purchasing decisions. Hence, most marketing organizations focus on building, growing and measuring their corporate and brand reputation.

In today’s viral world, a company’s reputation is not only impacted by initiatives undertaken by the company or how immediate stakeholders perceive these initiatives; but also by how the broader audience perceives the initiatives. With the widespread use of social media, the impact of any of these initiatives is far reaching and instantaneous than ever before.

EmPower Research’s Corporate Equity and Reputation Tracker (CERT)

CERT empowers brand guardians with a dynamic and holistic mechanism of tracking reputation through its powerful features.

Features

• Multi-dimensional view of stakeholders: 360 degree coverage of inputs from industry analysts, media experts, influencers, consumers and internal employees
• Highly customizable:  Clients can configure the CERT based on industry, market, product, stage in product lifecycle and frequency of measurement
• Traditional and social media coverage: Gives insights on consumer sentiments, tonality, themes, brand loyalty, and perception 
  
  

Why EmPower Research's Corporate Equity and Reputation Tracker? Top reasons

1. We cover multi-dimensional stakeholder set to ensure that insights are based on a 360 degree view of the brand
2. Unlike traditional reputation trackers, CERT looks beyond stock market performances enabling unlisted companies to track reputation as well
3. We allow high degree of customization compared to traditional trackers and reputation indices
4. We provide human-enabled filtering delivering custom metrics based on filtered conversations from social media
5. Multilingual analysis using a hybrid approach of translation tools, combined with in-house as well as an on-demand partner pool of language experts