Seek a holistic view of the impact of an event

As marketers apportion a considerable budget for corporate/brand related events and conferences, the quest for impact is on the rise. In a socially networked world, we not only need to monitor and measure event effectiveness after an event, but also during the event. EmPower Research recognizes this need of marketers, CI professionals, product managers, PR agencies and event managers, to ensure that their corporate/brand messages reach the right audience and deliver the right results.

EmPower Research’s Event Impact Analysis Solution

Built on proprietary methodologies, EmPower Research’s Event Impact Analysis solution monitors impact at various stakeholder levels, along with an index to measure the event impact.

Features

• Alerts
• Reach
• Tonality
• Prominence
• Preferences by stakeholders
• Message Penetration
• Congruence
• Virality
• All the above metrics via Comparison of pre/post event

Why EmPower Research’s Event Impact Analysis Solution? Top reasons

1. We provide a combination of traditional and social media coverage to quantify impact
2. We offer insights at stakeholder level, allowing marketers to gauge stakeholder interests and take appropriate actions thereof
3. We can quantify the impact of an event through our proprietary methodologies
4. Helps marketers determine message congruence to shape current and future programs
5. We provide intelligence on competitor activities in the event and its relative impact