Get a holistic view of PR effectiveness through standardized and periodic media monitoring and measurement

Studies indicate that corporate America will annually spend more than $8 billion on PR by 2013. Is there value in such spending? How do communication professionals justify investments in PR to their CEO? What is the RoI?

EmPower Research’s Media Measurement Dashboard puts PR professionals in control by  providing a retrospective look at media for benchmarking, an ongoing near real-time measure, and an end of year executive measure of PR efficacy.

Owing to our vast experience, we recognize that companies are at varied levels of maturity in measuring their PR efficacy. As a result, we have designed two variants of our media measurement solution to suit client needs better.

Standard Option: Features

• Share of Voice/ Ink or Exposure
• Themes
• Tonality
• Spokesperson prominence
• Publication or Channel breakout
• Regional breakout
• KOL identification
• Key Outlets

Advanced Option: Features

• Message congruence
• Theme-wise tonality
• Virality index
• Impact score-PRISM
• PR Goal-related indices: Awareness, Engagement, Negativity
• Corporate Reputation/Brand Equity Tracker
• Event analysis
  
  

For both standard and advanced options, we provide measurement services on a monthly/quarterly on-going basis, with an annualized dashboard to capture PR effectiveness. All the analyses and insights are available 24X7 through our customized rendering platform, making it easy to access them on demand.

Why EmPower Research’s Media Measurement Dashboard? Top reasons

1. We provide comprehensive PR metrics using proprietary Performance Rating Impact of Salience in Media (PRISM) methodology, that is customized to suit individual client and their industry needs
2. Efficacy of PR programs measured against objectives set by the client communcation teams
3. One of the very few companies that provide source-agnostic coverage, supported by its own technology platform
4. Extensive coverage across different languages, both at the regional and global level
5. Industry vertical expertise driven by specialists and experienced analysts
6. Unified dashboard with traditional and social media coverage, and impact from one to another