EmPower Ideas

Delivering insights driven by innovative research methodologies

EmPower Research’s InnoLabs, an in-house team of research and statistical experts have built a culture of carrying our learning from each engagement, and implementing them in future engagements.

EmPower’s innovative research methodologies are both technology and human analyst based. They are:

• PRISM: Performance Rating Impact of Salience in Media (PRISM) is a proprietary methodology to measure PR Efficacy
• SMMART: Social Media Multi Attribute Rating Tool is proprietary tool used to rank sites by importance
• KIB: Key Influential Blogger identification, profiling, and tracking. This is also used to identify Key Opinion Leaders (offline, e.g., journalists, academicians, regulators, environmental groups and others)
• 2P Methodology: Pattern Recognition & Perception Identification, is an iterative search ontology process that involves a two-way search which is inter-related and helps refine words/topics to include in the dataset
• CERT/BERT: Corporate Equity & Reputation Tracker (and Brand Equity & Reputation Tracker) introduces social media scoring as a key metric to track reputation in today’s always-on world citizen journalism
• Analytics+: Combining quantitative and qualitative analysis to provide richer insights

If you would like to know more about our research methodologies, and how they can answer your research questions, write to us at sales@empowerresearch.com