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| Media Audit |
| Companies today are facing greater
competition for branding and audience attention, are looking
to make the most of their media expenditure. Increasing
investments in media buying and placements have demanded
a stronger need for results to be measured against pre-determined
benefits and expected returns. EmPower Research's Media
Analysis and Audit Services provide clients with an independent
and insightful view in measuring the impact of their expenditures,
and ensuring that their media expenditure is allocated
most efficiently and intelligently. |
| EmPower Research's media audit
approach leverages a comprehensive process of data collection,
categorization, analysis, and recommendations. Our media
audit offerings range from clients positioning in the
traditional media and the competitors' share of voice
in the media across all verticals to the financial implications
of media coverage, with an industry overview of media
coverage trends. |
| Message Congruence, one of EmPower
Research's strongest offerings in our media audit, highlights
our innovative capabilities. Message Congruence looks
at how intended messages were received/perceived by various
media organizations and pin-points the outlets where the
messaging was most correct and prominent and where there
were inaccuracies and gaps. The focus underlines all our
innovative findings in Media Analysis with a number of
customized formats to fit each of our client's unique
situations - these could be detailed Publication-Specific,
Daily Readings and/or telling, Summary Dashboards. |
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